Wheel Estates Data Scientists share the details on turning your trailer into even more cash. A great, high quality picture of your RV trailer can increase your earnings by up to 50%.
If you are already a Wheel Estate member, and we hope you are, or are considering listing your trailer, you might not think twice about snapping a quick phone picture and adding it to your profile. If you take a little extra time to clean your trailer and get a great, high resolution picture, your Wheel Estate income can go up by as much as 50%.
First Impressions Are Everything Online
When you list your trailer, you only share a few quick details. The type of trailer, the year, the make/model, length, and a short description give the basics, but as they say, a picture speaks a thousand words.
When renters are scrolling through the search pages, your best bet to get a click is to stand out from the crowd. While most travel trailers have similar features, if your trailer has a standout image, you will get double the clicks of a trailer with a poor quality image.
On the listing page, the image takes up about half of the page and is the first thing the prospective renter will see. This is the place where you can really show off your RV’s great condition. A few exterior pictures showing that the trailer looks great with a handful of interior images showing that the trailer has been well cared for go a long way to increase your rentals and income.
Better Pictures Drive Better Visibility
Over the last year, the Wheel Estate’s data analytics team conducted a study to relate image quality to trailer listing views and rentals. The results indicated a strong positive correlation between high quality trailer images and number of pageviews and rentals.
Each time a new travel trailer is submitted, three separate people look at the picture and rate it on a 0-5 scale to help judge the attractiveness for potential renters, with 5 being the highest quality score. The Wheel Estate analytics team uses those image scores to track the relationship between image quality and the number of views and rentals.
The data shows that trailers with a score of 0-2 are viewed on average 200 times per month while trailers with a score of 4-5 are viewed on average 300 times per month. Trailers with a perfect 5 attractiveness score are viewed an average of twice as many times as low scoring images.
What does this mean for you? If you take the time for a great, high quality image your trailer will be viewed twice as much. That is double the chances for someone to rent your trailer and put cash in your pocket.
Better Pictures Lead to More Requests
We also compared how many requests each trailer had based on image quality. For each point the image score increased, the trailer was 8.5% more likely to be requested.
The difference in rental requests between a travel trailer with an image quality score score of 0 to 1 and a trailer with a score of 4 to 5 was 50%. That means while a trailer with a flawed image might be making $500 per week, just improving the image alone could make the owner an extra $250 per week. That’s $6000 extra per year in the summer months alone!
Don’t Overlook the Picture, Or Anything Else
As the data clearly shows, a better image can lead to much higher income from your Wheel Estate listing. When you take the time to setup your listing, it is worth the effort to do it right. A great picture will score you an even greater income from renting your trailer on Wheel Estate.
Have you listed your trailer yet? What are you waiting for?